RESEARCH & ANALYSIS

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Spotify’s “year in music” 2017

Spotify has championed the art of digital streaming, revolutionizing its platform and the music industry in one go. One of their strongest business practices is their advertisement and marketing - polished, effective. and memorable. Through my analysis, I take a look at just how ingenious they are.

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Wendy’s #nuggsforcarter campaign

My research and analysis into Wendy’s #NuggsForCarter campaign shines a light on the way social media has forever changed the way that businesses and organizations market themselves to the public.