A variety of writing, campaigns, and projects.
From Press Releases to Broadcast Scripts, there are quite a few skills needed for an effective PR writer. I’ve provided a holistic collection of several types of PR writings, culminated in a Client Portfolio.
Through well-intentioned, well-strategized, and well-performed campaigns, PR professionals are able to build mutually beneficial relationships - as is the goal of the profession.
Research & analysis
Research is crucial to PR - it allows a professional to do their due diligence to thoroughly understand their client’s situation. I’ve provided examples of both qualitative and quantitative research & analysis.